The Grammy Museum
Los Angeles, CA
Services ProvidedInterpretive and Experience Design
G&A, in collaboration with the National Academy of Recording Arts and Sciences, created a very personal music experience in this museum dedicated to exploring the history, creative process, artistry, and technology of recorded music. The highly interactive, multimedia museum includes immersive environments, a 20-foot-long touch sensitive “genre table,” and a 3-D theater, allowing visitors to become fully immersed in the experience of American music. Nowhere else has a museum done such a deep exploration of our personal relationship with music and culture.