Gallagher & Associates believes that the visitor experience today is impacted dramatically by the integration of comprehensive digital media systems. This can take many formats from theaters of all configurations to interactive media, hand held technology and smart technology like RFID and iBeacon. Additionally, it is critical to understand how digital media is impacted by the offsite experiences that complement the onsite interaction. G&A has a fully integrated media design and production team that works in close collaboration with interpretive design teams to blend media into the physical environments creating complete visitor integration. The media team also works on stand-alone digital experiences that communicate stories and content in unique and dynamic ways.