Vault of the Secret Formula, World of Coca-Cola
Services ProvidedPhysical Experience Design
World of Coca Cola
Few objects in the world spark an aura of intrigue like the door of a vault. Fantastic in its massive, stylized, impenetrable appearance, this portal draws guests into the High Security Zone surrounding the home of Coca-Cola’s Secret Formula and into a world of mystery, illusion and discovery. A series of magical and unforgettable interactive experiences draws visitors into the fact and fiction that comprise the story of the Secret Formula. Each experience fans the flames of curiosity and primes guests for a dramatic reveal.