Marketing Manager

About G&A 

G&A is a global experience design firm shaping some of the world’s most meaningful cultural, brand, and place-based experiences. From museums and cultural institutions to brands, destinations, and environments, we believe Experience is Everything.

We are looking for a Marketing Manager who understands how to position creative excellence, tell compelling stories, and help an agency stand out in a crowded, noisy world—without shouting.

Why This Role Is Exciting

This is a rare opportunity to shape the voice, visibility, and influence of a globally respected experience design firm at a moment of real momentum. You’ll work directly with the Chief Creative Officer, have genuine ownership over how G&A shows up in the world, and help define what great marketing looks like for a creative organization that believes experience is everything.

If you’re excited by the idea of building something with taste, clarity, and ambition—and want your thinking to genuinely matter—this role offers the freedom, trust, and creative partnership to do your best work.

The Role

This is a senior, hands-on marketing role for someone with real agency experience—ideally from a respected marketing, branding, or creative agency.

You will work directly with the Chief Creative Officer, shaping and executing G&A’s marketing strategy across brand, content, campaigns, PR, and thought leadership. You’ll be equal parts strategic thinker and doer—comfortable setting direction and rolling up your sleeves to make it happen.

This is not an entry-level role. We’re looking for someone who knows how marketing actually works in the real world.

Key Responsibilities

Marketing Strategy & Brand

• Develop and execute G&A’s marketing strategy in close partnership with the CCO.
• Help evolve and protect the G&A brand across all touch points—confident, considered, and creatively distinctive.
• Ensure consistency of voice, tone, and visual identity across channels.

Content & Storytelling

• Lead the creation of compelling marketing content: case studies, thought leadership, campaign narratives, presentations, and digital content.
• Work closely with internal creative teams to translate complex work into clear, engaging stories.
• Identify and develop strong editorial angles around G&A’s work, people, and perspectives.

Campaigns & Channels

• Plan and manage integrated marketing campaigns across digital, social, email, and web.
• Oversee G&A’s presence on LinkedIn and other relevant platforms—strategic, not noisy.
• Track performance and optimize campaigns based on insight, not vanity metrics.

PR, Awards & Thought Leadership

• Support PR initiatives, press outreach, and media relationships.
• Manage awards submissions and industry recognition efforts.
• Help position G&A leaders as visible, credible voices within the experience design and cultural sectors.

Collaboration & Leadership

• Partner closely with Business Development, Creative, and Leadership teams.
• Manage external partners, freelancers, or agencies as needed.
• Bring clarity, momentum, and high standards to everything marketing touches.

What We’re Looking For

Experience

• Minimum 5 years’ experience in a marketing role, preferably within a notable marketing, branding, or creative agency.
• Proven experience marketing professional services, creative work, or complex offerings (especially in a start-up environment, with the ability to roll up your sleeves and execute).
• Demonstrated ability to own and deliver marketing initiatives end-to-end.
• Experience managing a small team/junior team members

Skills & Mindset

• Strong strategic thinking paired with practical execution.
• Excellent writing, storytelling, and editorial judgment.
• Confident communicator who can work directly with senior leadership.
• Highly organized, self-directed, and comfortable managing multiple priorities/projects.
• Taste. Judgment. A healthy skepticism of buzzwords.

Nice to Have

• Experience in architecture, design, cultural, or experience-driven industries.
• Familiarity with awards programs, PR processes, and thought leadership platforms.
• Experience collaborating with creative teams and leadership in agency environments.

Why This Role Matters

This role sits at the intersection of brand, creativity, and growth. You’ll have direct access to leadership, real influence over how G&A shows up in the world, and the opportunity to shape a marketing function that reflects the quality of the work we create.

If you’re looking for a role where marketing is taken seriously—and where good taste actually matters—this is it.

Reporting Line

This role reports directly to the Chief Creative Officer and works closely with senior leadership across the firm.