Super Bowl fandom is for life, so why is the experience fleeting?
The industry’s approach to Super Bowl experiences tends to be ephemeral, even as most football lovers will tell you that fandom is for life. Football’s values, for players and fans, revolve around longevity, loyalty and winning. Afterall, a win stays on your permanent record, building a legacy that could last forever. So, why shouldn’t the experiences the league develops take a similarly long view, reflecting more of that firm foundation?