Gretchen is a visionary leader, educator, and designer with over thirty-five years of experience in brand management, experience design, and placemaking. Prior to Gallagher & Associates, Gretchen was Vice President/Director of Graphics for Gensler LA and had her own successful business for over a decade. She has been instrumental in building G&A as an international design firm by bringing both an entrepreneurial spirit and unparalleled relationship-building to Gallagher. She is a passionate educator and active industry leader, serving on the board of the Society for Experiential Graphic Design for six years, where she was a past president. She was also an Adjunct Professor at the Corcoran College of Art + Design and sits on the National Board for the Fashion Institute of Technology. Gretchen continues to lead museum planning and visioning workshops throughout the world for organizations such as ICOM, IMCC, SEGD, and AAM.