Petr is a senior-level professional with over twenty years of experience in evaluating customer markets, assessing competitive alternatives, calculating investment risks and returns, and defining effective growth-oriented business models. Previously, Petr served as the Vice President of Planning and Strategic Development for the Malrite Company, assisting in the development of the International Spy Museum! More recently, he has provided strategic planning services for several non-profit organizations and associations and founded Tripwire Tours—a mobile phone-based augmented reality application that marries sophisticated smartphone engagement functions with curated, story-based content. Petr has an MBA degree from The Wharton School and a B.S. degree from Cornell University’s School of Hotel and Restaurant Administration.