Cox Purpose

There are few companies that honor their guiding principles as passionately as Cox Enterprises – an organization committed to taking care of their employees, serving their customers and improving the quality of life in the communities they serve. Embodying these beliefs, we partnered to create the Cox Purpose experience.
Services Provided

As partners for nearly a decade, G&A was originally hired to design Cox’s Discovery Center, located at their corporate headquarters in Atlanta, GA. With the new Cox Purpose experience, they hoped to engage their employees more directly with a social media-powered, interactive approach.


We led everything from concept, to design, to the production of the interactive (using their open-source software development framework GA::kit), tapping Inspired Action Design to create the experience’s CMS and 1220 for fabrication. The visually striking four-walled, mirrored edifice masterfully sparks engagement and further empowers the Cox community.

A design-led interactive installation celebrates the depth of connections that exist between the people and ideas that have always made up Cox.

The second wall hosts a separate interface where visitors can use a stylus to hand-write their own Cox Purpose messages directly into the experience. Users can fill in a range of pre-programmed phrases or contribute their own brief thoughts. Prompts and instructions for this are included on a third narrow wall.

The first wall functions as a social media feed which pulls employee posts from Instagram, LinkedIn and Twitter tagged with #lifeatcox and #purposeatcox.
Every aspect of the design needed to capture the daily attention of Cox team members – looking new and different throughout the day and overtime. Our use of content, graphics, and large-scale, super high-resolution LED walls with seamless sheets of mirrored glass, was crucial to earning that attention. As was our decision to have the exhibit colors change according to time of day, running from deep blue in the early morning to green, orange, red and purple as the workday ends.
Jason Gillman, G&A Senior Exhibit Designer



Inspired Action Design
Content Management System