As partners for nearly a decade, G&A was originally hired to design Cox’s Discovery Center, located at their corporate headquarters in Atlanta, GA. With the new Cox Purpose experience, they hoped to engage their employees more directly with a social media-powered, interactive approach.
We led everything from concept, to design, to the production of the interactive (using their open-source software development framework GA::kit), tapping Inspired Action Design to create the experience’s CMS and 1220 for fabrication. The visually striking four-walled, mirrored edifice masterfully sparks engagement and further empowers the Cox community.
The second wall hosts a separate interface where visitors can use a stylus to hand-write their own Cox Purpose messages directly into the experience. Users can fill in a range of pre-programmed phrases or contribute their own brief thoughts. Prompts and instructions for this are included on a third narrow wall.
Inspired Action Design
Content Management System