National Museum of African American Music

In collaboration with NMAAM stakeholders, we developed experiences which celebrate the contributions that African Americans had in the soundtrack of American life.
Services Provided
Visitors learn by interacting with a timeline of African American music history.
Visitors learn by interacting with a timeline of African American music history.
Audio-driven interactives were developed through a sequential narrative in the space to help bring visitors closer to each movement in history through communal engagement.
From gospel, blues, jazz, to hip hop, encyclopedic contents revolving each were layered in reactive stories connecting history with emotion.
Visitors experience the sounds of African American history by moving to the music.
Visitors experience the sounds of African American history by moving to the music.

A participatory immersive musical experience bound by RFID technology, where visitors encounter 14 bespoke media pieces and 11 original films.

Image

22 unique pieces in 20,000 sq. ft. of exhibit space.

Real Ella Fitzgerald artifacts elegantly displayed.
Real Ella Fitzgerald artifacts elegantly displayed.
Visitors engaging in history via one of the interactive tables.
Visitors engaging in history via one of the interactive tables.
Gallagher & Associates created a dynamic exhibit concept, developed by years of in-depth study and input by Afrocentric music scholars, educators, laymen, and music historians, that sets the stage for the musical experience. Their design compliments that work and carries the thematic spirit generated by the exhibit concept.”
Harold Thompson, Principal Architect

Credits

Donna Lawrence Productions

Available Light

RomeAntics

Videobred

Mind Over Data

Stark RFID

1220 Exhibits

Communications Electronic Design

Clair Solutions

Don Hardin Group

Harold Thompson Architects